Upcoming Webinar - 26th Nov 2025: What It Really Takes to Attract Talent in 2026
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Bringing Your Employee Value Proposition (EVP) to Life
Turn your story into something people can see, hear, and believe.
Discuss your video packageGo beyond words and spark emotion
Once your EVP is defined, the next step is helping people feel it. Video transforms your EVP from an internal document into a living, breathing story that shows what it really means to work with you.
In a world where attention is short and authenticity matters, video is how your message cuts through. It’s the most human, memorable way to show who you are and why it matters.
When done right, video helps you:
- Turn messages into emotional moments
- Show your people, values, and culture in action
- Build trust and recognition with every view
Invite people into your story and become the employer they want to work for by making your message visible, memorable, and human.
Transform your EVP into something unforgettable
Video brings clarity, consistency, and emotion to your employer brand, helping your message reach further and land stronger.
Grab attention on social
Meet candidates where they are - think Instagram, TikTok, YouTube, and LinkedIn. Video captures attention in seconds and helps you stand out.
Drive traffic to your website
Use videos to attract attention and push people to your website where they can dive deeper into your values, purpose, and culture.
Stay Visible and Relevant
Every major platform is moving towards video. Using it to tell your story keeps your brand dynamic, discoverable, and front of mind.
Connect with employees
Inspire pride across your organisation. Encourage retention by reminding your employees what your business stands for and why their work matters.
What’s included in our video package
1. Hero Video (4–5 mins)
• High-impact brand story piece for your careers homepage
• Filmed on-site with your team and office environment
• Edited with music licensing, motion graphics, and your branding
2. Up to 10 Social Media Clips (15–90 sec each)
• Created from the hero video interviews or from specific on-camera questions we ask if a particular topic or message needs its own standalone clip
• Ready for LinkedIn, Instagram and other social channels, focused on the most important parts of your EVP
• Designed to drive traffic and engagement back to your new dedicated careers site
3. B-roll & Stock Photography
• Office environment, team culture
• Delivered to support additional population of your careers website
• We will also capture supporting b-roll to enhance your social clips — for example, if Lauren from Accounts shares a strong story for her own clip, we will aim to film high-quality b-roll of her in her work environment to visually support that content
4. Editing & Delivery
• Fully branded with your colours, fonts, and logo
• 16:9 and vertical formats as needed for web and social media
Where Strategy Meets Storytelling
Your EVP defines your message. Video ensures it’s seen and remembered.
Today’s candidates expect to see real people, real stories, and proof that your culture matches your words. Video delivers all three - quickly, credibly, and at scale.
Bring Strategy to Screen
We build from your EVP foundations to shape video content that aligns with your goals - whether its one hero film to a series of bitesize clips.
Show the Human Side of Your Story
Let people see what makes your culture special. From colleague interviews to behind-the-scenes clips, video brings your values and people to life in a way that words alone can’t.
Support Hiring and Retention
Video content helps attract new talent, while also strengthening culture and recognition among existing teams.
Optimise for Visibility
With platforms like LinkedIn and Google prioritising video, it’s now one of the most effective ways to increase reach and engagement with your employer brand.
How to use Video to Build your Dream Team
The employer’s guide to attracting, engaging, and retaining great people through video storytelling
Media and Insights.
Ready to tell your story?
Let’s turn your EVP into a story that builds interest. Together, we’ll create video content that attracts the right candidates, engages your teams, and strengthens your culture from the inside out.
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