Finding your niche: Identifying your ideal customer and scaling your client base

In the current market, agencies are feeling the pressure to differentiate themselves and truly demonstrate their true value and what makes them special, unique and different. To successfully attract new business and become leaders in your market, we must take a step back to understand who your target audience is, what their pain points are and what problem your business is solving.

We’re committed to helping the recruitment industry and inspiring leaders to approach marketing and strategy in a more effective way. Our consultation methods get to the heart of what makes your brand unique to provide a framework that delivers business results. To support the industry further, we’re opening up to the wider community with a series of city visits, and you are invited!

If you’re an agency director looking to get more from your strategy or a marketing director seeking advice for your campaigns, this is the event for you. Join Brian Whigham and Luke Clarke for an afternoon in Birmingham. In this session, we’ll ask the difficult questions to help you develop your offering and provide direction on how you can connect with your target audience. 

Brian Whigham (Venn CEO) has had the pleasure of consulting with recruitment power house’s such as Randstad, NESFircroft, Pareto and JCW to name a few, to define strategic directions and uncover value propositions which have been implemented to connect with target audiences to create tangible results.  

We are only opening 10 spaces to the recruitment leaders of Birmingham, so if you are looking for that extra edge or want to discuss your business goals, sign up below and be part of the select few. 

Agenda

• How can we bridge the gap between business goals and strategy? 
• Are you aware of what value you are offering? 
• Who is your ideal customer? 
• How can you be more than just another recruitment agency?
• Q & A
• Networking & Drinks